The nature and scope of marketing Essay Example | Topics and Well Written Essays - 2500 words

The nature and scope of marketing - Essay Example Marketing is about developing winning offers to each segment of customers. Furthermore, marketing is about managing productive customer relationships by attracting new customers and retaining existing one through offer of quality goods and services as well as satisfying them. They also measure the level of company’s brand image and customer’s satisfaction level. Selling and marketing have to be differentiated clearly. Selling mainly focuses on the sellers needs while marketing focuses on satisfying the buyer’s needs through product and everything that is linked with its creation, delivery and consumption. There are four pillars that support the marketing concept and they include; the target market, the needs of the consumer, integrated marketing and profitability. The marketing concept unlike selling takes a unique perspective. It begins its focus on a market that is well defined, focuses on the various needs of consumers, organizes activities that influence the consumers and makes profits through customer satisfaction. The fundamental marketing concepts include; marketing analysis, customer behavior, marketing instruments and marketing strategies. The nature and scope of marketing Over the past years, the argument on marketing nature and scope has continued to build up. This issue has resulted in newer definitions being introduced in some of the marketing textbooks. However, it is the obligation of the marketers to clearly give a clarification on what they would like the scope of their field to be like. This requirement results from the definition of marketing. It is referred to as a declaration of the scope of the field that has to be decided in a way that benefits the subject’s theoreticians, practitioners, and even teachers. In order to define the marketing scope in a logical way, standards ought to be established. These standards will provide useful guidance in testing all the marketing definition. Usually marketing task is perc eived to be that of creating, promoting and delivering different products and services to various consumers and businesses. Marketing is a wide subject involving a number of activities, which are aimed at increasing market share, retaining customers and adding new customers. The scope of marketing is classified to include; first, the study of the needs and wants of a consumer, the aim of production of goods is to satisfy different human wants. Therefore it is the obligation of every marketer to study consumer’s needs and wants. Consumers are motivated to buy the goods and services by their needs and wants. Secondly, marketing concern itself to the study of behavior of the buyer and competitors. The study of an individual buyer behavior is emphasized in the modern marketing. For market segmentation and market targeting, a marketer has to carefully analyze the customers’ pattern of behavior. The study of competitors helps a business entity to establish own competitive ad vantage and explore the strengths to win more customers. Thirdly, marketing involves planning and development of product. In marketing, product remains to be the core. The planning and development of a product begins with product idea creation and ends with the product commercialization and development. The decisions such as branding, packaging, labeling and grading comes under the product planning. It also covers existing product lines expansion or

Harsh Parenting during Adolescence Research Paper

Harsh Parenting during Adolescence - Research Paper Example More often than not these social constraints are enforced and reinforced by parents. (Choudhury, Blakemore and Charman) A variety of reasons are prescribed for parental control including (but not limited to) the rebellious attitude of teenagers, the parent’s desire to make the individual more conforming to their ideals and ideologies and the need to make the individual more compliant to social norms and values. These objectives are met by parents in a variety of ways. The relationship between teenagers and parents is generally a rocky one. In order to exert their influence, parents may resort to physical and emotional coercion. (Kelley) Such parental behaviour is seen to affect adolescent growth and their adult behaviour negatively. Most adolescents with coercive parents are known to develop aggressive symptoms later in life. This aggression may be emotional or physical and may continue throughout an adult’s life unabated. (Pedersen) Though the effects of parental contr ol on adolescent behaviour are well documented but the immediate outcomes have been historically overlooked. Parents exerting themselves on children encourage the growth of individuals who are seeking chances to overthrow the established regime of parental control. The results are often disastrous such as school shootouts such as the Columbine massacre. Moreover, teenagers may resort to joining gangs or resort to drug use in order to exert their independence. It remains notable here that all forms of parental control result in deviant social behaviour. Therefore it can be hypothesised that excessive parental control during adolescence can lead to an increase in deviant behaviour in society. This text attempts to analyse such a relationship through secondary research. Literature Review Numerous studies have been conducted in order to clarify the connection between parental exertion and resulting adolescent behaviour. Various perspectives and aspects have been covered through these st udies. This text was prepared by reviewing a few instrumental studies and their results which are discussed below. The distinction between physiological control and behavioural control for human beings has long been established firmly. (Baumrind) Baumrind’s study was conducted over a fourteen weeks period where he observed three different groups of children. The behaviour of each group was markedly different. One group was composed of energetic and friendly children while another group was composed of conflicted children who were irritable. The last group was composed of impulsive and aggressive children. The parents of these children were interviewed to discern the distinct patterns of parenting. There is an overwhelming tendency to combine these two aspects of human control and to study their effects together. Such an approach is hardly considered feasible as it tends to coalesce related aspects so that they are not distinctly recognisable anymore. For example the psycholog ical effects of beatings on a child who is being cajoled psychologically as well cannot be distinctly related. The typological approach developed by Baumrind is highly helpful in this regard as it delineates categorical distinctions to psychologically and behaviourally controlling parents. For example, authoritative parents are represented as being warm and accepting. Such parents tend to establish strict behavioural guidelines but promote psychological

Future Directions of Criminology

Future Directions of Criminology Criminology in the Future Change is all around us and happens all of the time. Criminals search for new and expand approaches to perpetrate and bypass crime. The criminal justice system are always adjusting and getting the latest technology to remain ahead of the criminals. Technology and law implementation have gone as an inseparable unit and will keep on doing so in the future. A portion of the ways that technology is the main strength in criminology can be found later when deterring crime and with the continues advance of forensic science. Technology is as sharp as a knife and can constrain in the balance of moral limits. Future Directions of Crime Fighting and Its Role In Social Policy Implication Criminology later on will even now be a major ordeal because of the general population who concentrate the violations that offenders do. Individuals attempt to establish out why individuals act and do a great deal of violations that goes on. A few people concentrate the psyches of culprits to see do the individual have a mind issue and if so what kind. Or, then again did the individual have two guardians raising him or her if so who was it and was the guardians at work a great deal or investing a large portion of their energy with their children. Later on headings of wrongdoing battling and its part in social strategy suggestion with all the new innovation and new updates like radios, tablets to discover where somebody is situated at, Cell telephones and weapons will help the police organizations if fights ever occur. The new innovation the polices have today is extremely useful. Because of them attempting to help secure the natives and attempting to spare lives. Many people dont care for polices and will attempt to hurt them in the event that they feel like the police it not making the best decision at some point. Later on it will in any case be a ton of violations that should be given the correct way. We will dependably require polices since a few people dont know how to deal with things without making a wrongdoing out of it. The headings later on of wrongdoing battling will get more unsafe for individuals who are attempting to do ideal by working and profiting the correct way, dealing with them families et cetera. A great many people today and later on dont generally feel like they can truly put stock in law implementation. By that being said we as a whole realize that everybody must take after the laws or get rebuffed that goes for the present and whats to come. Will keep taking matters into their own hands that will keep transforming into wrongdoing and individuals going to prison, jail or execute. Every one of the parts in social strategy suggestion we will never truly comprehend whats on the horizon. It will go to a period when it will be judgment that is premise of conditional confirmation and conclusions rather. Rather than perception significance investing significant time to discover every one of the fasts to the violations and confirmation. That will make wrongdoing battling later on much more awful the for law requirement and also for the general population who are not in law authorization. Potential For Crime-Fighting Methodologies There are numerous courses for the criminal only framework to extend their strategies. There are present approachs that function admirably and additionally a few philosophies that can be developed. These techniques will make criminal equity framework run all the more viably. The Combined DNA Index System otherwise called CODIS is another term that can be heard being utilized as a part of criminal shows and started in the late 1980s. The databases programming is utilized to house DNA profiles from government, state and neighborhood scientific research facilities. In 1994 the DNA Identification Act was passed and permitted approval of the National DNA Index System (NDIS). This demonstration determined the classifications of information that might be kept up, for example, sentenced guilty parties, arrestees, legitimate, prisoners, legal, unidentified human stays, missing people and relatives of missing people (Combined Dna Index System, 2015). CODIS initially comprised of just sentenced guilty party record and measurable list. In the United States more than 190 open law requirement research facilities take part in NDIS and more than 70 law authorization labs in more than 40 nations us the CODS programming for their own particular database (Codis Brochure, 2015). Cybercrime Spyware is a term utilized for projects that secretively screen ones action on their PC, gathering individual data ,, for example, usernames, passwords, account numers, records, driver licenses or government managed savings numbers (Crimeware: Trojans and Spyware, 2015). A cybercrime is a wrongdoing that is done through the web or another PC arrange. Presently a days cybercrime is ending up noticeably more well known. Many individuals have had their data stolen from individuals having the capacity to hack into their PCs, telephone and store PCs. This is winding up plainly such an issue, to the point that they are devoting a division entirely to cybercrimes. The news reports increasingly how either organization has been hacked or how distinctive stores have been hacked and individual data has been bargained. While some of these violations can be unimportant some can be to a great degree enormous, for example, hacking a countrys network or an administration office. With the assistance of the cybercrime unit they can recognize and see things that those of us with those sorts of aptitudes cant see and stop what could be a horrendous wrongdoing. Evolving Law Enforcement and Forensic Technologies Headways in electronic innovation are changing the procedure of correspondence, recognizable proof, data preparing, information stockpiling and recovery, observation, and ongoing video, just to give some examples. Law implementation organizations need to remain current with innovation as well as endeavor to keep one stage on top of things. Electronic organizations close by of law implementation offices are constantly refreshing their gear with an end goal to advance law requirement and criminological innovations used to recognize criminal exercises. Legitimate utilize and comprehension of present and future innovative devices is basic to law implementation work force, these devices will be utilized to convey successfully inside police offices, enhance GPS beacons, report wrongdoing measurements, biometrics ID, and video confirmation of collaborations between cops and people in general. A future apparatus in the arranging stages is a program known as PredPol, a propelled specialized instrument that is said to be utilized inside a police division to distinguish wrongdoing before it happens. PredPol has appeared to be viable in anticipating wrongdoing in regions based off of past wrongdoing measurements, violations that happen consistently in a territory, and other sociological variables (Kelly, 2014). As of now in testing stage the program will even dispatch officers to a given territory where wrongdoing is in all probability going to happen. The requirement for a wrongdoing avoidance program came to fruition after wrongdoing rates in real urban communities have expanded while procuring of new cops has diminished (Kelly, 2014). Law authorization faculty will have the capacity to view guide of problem areas inside a statistic region, this wont just help the cop on watch, additionally encourage the offices war room. Dispatch screens will have the capacity to arrange pi npoint areas easily with the goal that all group units can see each others assigned regions. Two imaginative specific databases are Facial Recognition Device and Iris Scan, these particular databases can hold huge amounts of data to later recover, with the end goal of recognizing people by method for looking at facial structure, shape and extents, and biometric distinguishing proof. Facial pictures of suspects can be caught and sought through databases to conceivably distinguish known criminals, needed or missing people (Kelly, 2014). Both of these databases will have the capacity to help legal innovations to distinguish people, as well as used to recognize criminal exercises. Distinguishing people in light of physical attributes involved from facial pictures, iris filters, or behavioral qualities will happen with the utilization of these particular biometric databases (Kelly, 2014). These databases will be able to look for facial pictures of police mugshots, as well as drivers licenses, ID cards, online networking system locales, the web, essentially any outlet where a man has posted a photo of themselves. With the utilization of this propelled innovation, it will be almost outlandish for anybody to conceal their personality from the inquiry of these databases. Envision the capacity to have the capacity to distinguish offenders, psychological oppressors, needed criminals, and missing individuals in simply a question of minutes. Civil Liberties and Ethics Violations As innovative advances keep on being produced those headways likewise advance into the law requirement field. Alongside those progressions additionally come the likelihood of those headways to be utilized as a part of both an unscrupulous way and conceivable infringement of rights. Some present headways which have created warmed civil arguments are the utilization of unmanned automaton flying machine. These unmanned specialties are little and exceptionally flexibility and have the ability of being used in regions which already may have been difficult to reach to law implementation. The plain view tenet has been portrayed as The decide that permits a law implementation officer to seize proof of a wrongdoing, without acquiring a court order when the confirmation is on display. Legitimate Information Institute (n.d.) site. With the development of innovations that permit officers to find in spots that they would not ordinarily have the capacity to see the meaning of what precisely plain sight can be extended to include the utilization of such gadgets under any circumstance. The utilization of camera frameworks is additionally an expanded infringement of individual protection. Law authorization officers use reconnaissance cameras which are not intended to record the specific activities of a solitary individual yet do catch people activities. It is likely that individuals have not assented to being recorded by all recording devises that are utilized day by day, even in areas where a man has some desire of protection. The utilization of iris filtering has likewise been executed in certain law authorization organizations Starting in 2010, the NYPD began checking arrestees irises on admission and quickly preceding arraignment. (5 Chilling New Ways Police Violate Your Rights, 2013). This likewise is an issue of the fourth amendment ideal to illicit inquiry and seizure. Is an iris sweep an infringement to a man secured data and protection? These again are question that officials should address later on. Future conceivable outcomes could grow to the utilization of our own personalities. As advancements created it could be conceivable to one day have the capacity to peruse the considerations of people. There is no point of reference to keep the utilization of such musings in criminal arguments and as confirmation against somebody blamed for a wrongdoing. Made a stride promote it could be conceivable to convict people of wrongdoings that they had not by any means perpetrated in light of the fact that they had the mentality to carry out that wrongdoing. Administrators should decide when using a mans considerations is an infringement of their entitlement to protection. There is likewise the untrustworthy question of a law requirement officer utilizing this data for their very own pick up. One could envision an officer utilizing the contemplations of CEO of organizations for monetary profit. The utilization of coercion to keep certain data calm could likewise be misused by individual that were behaving dishonestly. With the advancement of innovations officials need to deliberately investigate the abilities of these advances and deliver the issue in the matter of regardless of whether there is an infringement of rights being utilized. Similarly as new lays were created in the PC age and the infringement of protection that accompanied that advancement so will promote innovations should be taken a gander at similarly. Conclusion Criminology today is beginning to work around innovation. This is just opening the entryways on what the future will deliver. Lawbreakers alongside equity boss will depend on innovation. This will be the genuine test to check whether innovation is sincerely made for the criminal world. Everything in the criminal equity framework as far as possible up to current is put on paper. Innovation later on will be utilized as a part of ways never envisioned. It will appear as though we are too as yet viewing a motion picture about the future however in actuality we are living it. Criminology has made considerable progress and still have a further trip to go. REFERENCES 5 chilling new ways police violate your rights. (2013). Retrieved from http://www.salon.com/2013/01/15/5_chilling_new_ways_police_violate_your_rights/ CODIS Brochure. (2015). Retrieved from http://www.fbi.gov/about-us/lab/biometric-analysis/codis/codis_brochure Combined DNA Index System. (2015). Retrieved from http://en.wikipedia.org/wiki/Combined_DNA_Index_System Crimeware: Trojans Spyware. (2015). Retrieved from http://us.norton.com/cybercrime-trojansspyware Kelly, H. (2014). CNN Tech: Police embracing tech that predicts crimes. Retrieved from http://www.cnn.com/2012/07/09/tech/innovation/police-tech/ Legitimate information institute. (n.d.). Retrieved from https://www.law.cornell.edu/wex/plain_view_doctrine

The Dangers of Social Conformity Exposed in The Prime of Miss Jean Brod

The Dangers of Social Conformity Exposed in The Prime of Miss Jean Brodie      Ã‚  Ã‚  Ã‚   Muriel Spark's The Prime of Miss Jean Brodie depicts the coming of age of six adolescent girls in Edinburgh, Scotland during the 1930's. The story brings us into the classroom of Miss Jean Brodie, a fascist school teacher at the Marcia Blaine School for Girls, and gives close encounter with the social and political climate in Europe during the era surrounding the second World War. Spark's novel is a narrative relating to us the complexities of politics and of social conformity, as well as of non-conformity. Through looking at the Brodie set and the reciprocities between these students and their teacher, the writer, in this novel, reviews the essence of group dynamics and brings in to focus the adverse effects that the power of authority over the masses can produce. Sparks, in so doing projects her skepticism toward the teacher's ideologies. This skepticism is played out through the persona of Sandy Stranger, who becomes the central character in a class of Marcia Bl aine school girls.   Ã‚  Ã‚  Ã‚  Ã‚  Sandy's character is even more focally sculpted than the teacher's favored disciples who came to be known as the Brodie Set; a small group of girls favored by Miss Jean Brodie in her Prime. The Brodie Set is a social system and a enigmatic network of social relations that acts to draw the behavior of its members toward the core values of the clique.   The teacher Miss Jean Brodie projects upon this impressionable "set,"   her strong fascist opinions. She controls this group on the basis that she is in her prime.   Her prime being the point in life when she is at the height of wisdom and insight. Sandy pejoratively uses the personality traits and ideolog... ...t this small group level, conformity dispels individual judgement. Sandy projects to us that this kind of social conformity under the pressure of authority, is to be blamed for many social problems and adversities in the individual lives of the Brodie girls, and in society at large. Bibliography 1. Coon, Dennis.   Psychology: Exploration and Application. West Publishing Company: 1980. 2. Costanzo, P.   Conformity development as a function of self blame. Journal of Personality and Social Psychology 14; 366-374: 1970. 3. Csikszentmihalyi, M. & Larson, R.   Being Adolescent.   Harper Collins Publisher: 1984. 4. Homans, G.C.   Social Behavior: Its Elementary Forms. Harcourt Brace Jovanovich: 1961. 5. Lodge, David.   The Uses and Abuses of Omniscience: Method and Meaning in Muriel Spark's The Prime of Miss Jean Brodie.   Ithaca, Cornell: 1971.

Pharmaceutical Science and My Interest in Chemistry Essay

I pursued bachelor of pharmacy from Sarada Vilas College of pharmacy, Mysore One of the best academic institutions for pharmacy under Rajiv Gandhi University of health sciences. Prospective Interest—— chemistry Pharmaceutical science is a multi faceted field, which incorporates a myriad number of subjects, which Include biotechnology, physiology, pharmacology, pharmaceutics, molecular biology so on and so forth. But one field that stands out in its contribution to pharmacy is chemistry. The four years of my course work in B-pharmacy have convinced me of the fact that pharmaceutical research is on a pedestal whose weight is borne to a maximum extent by chemistry. The contribution of chemistry is ever increasing. The advent of proteomics and computational sciences including molecular modeling studies have given a new attire to applied chemistry and their range of application and potential for research motives me to take chemical sciences as my major. It is also logical of me to choose chemistry as a major because I have a firm belief that I can ultimately come well in pharmacy only if I am well equipped with the very groundwork that supports it. I am fully aware of the commitment and perseverance required for the research and believe that my aptitude and confidence will see me through the challenge. I am also confident that given an opportunity, I can contribute to the ongoing work in your graduate program in a productive manner. I hope my credentials are found worthy of admission hopefully with financial aid at your esteemed University. Admission to the department of chemistry at our university could well be that golden foundation upon which the entire edifice of my scientific career rests. I am eager to pursue my quest for knowledge by supplementing my bachelor’s degree with a master’s Degree followed by a doctoral program. My schooling at JNM high school has given me the initial proclivity towards chemical sciences as the interesting facts, it created in me a profound curiosity towards knowing more about chemistry and related sciences. Understanding that to properly pursue a goal in the field, a sound foundation in pharmacy is required; I took the highly competitive common entrance exam conducted by the Andhra Pradesh state government and was among the 10% of the test takers. These accomplishments had given me an opportunity to select pharmacy as my major in undergraduate study. My education at Saradavilas College of pharmacy is filled with great competence. The undergraduate Courses of the pharmacy curriculum have given me a comprehensive exposure to all the core fields and it helped me not only in building a strong foundation of the fundamentals but also in developing an overall perspective about the myriad fields involved like inorganic chemistry, medicinal chemistry, organic chemistry, biochemistry, pharmaceutics, pharmacology, pharmaceutical analysis and natural Products. Coupled with intense lab work, my curriculum has enabled me to appreciate and understand Theoretical concepts to the fullest extent with the added improvements in sensitive skills like handling of instruments and carrying out delicate experiments. Preference for us universities At the fag end of my undergraduate course I felt that a bachelor’s degree would in no way satisfy my appetite for learning. The interaction I had with academia and the information I gathered about the Novel research being done have convinced me that studying at a university in the USA would give me Superlative chance of satisfying my ambitions. The high quality of education, the broadened exposure to the practical projects and live research Work that American universities provide has inspired me to pursue my graduate studies in USA.

Pyrex Case Study Essay

The current dilemma with World Kitchen is to continuing making Pyrex themselves, or to contract the manufacturing out and buying it that way. This problems has arisen because of the aging Pyrex plant in Charleroi needs an upgrading and they have decided to look at it to see if it is better to outsource it or to upgrade the plant and continue to make it. Pyrex was first started in the early 1900’s by Corning Glass Works. It was made by mistake when Bessie Littleton the wife of a Corning chemist ask her husband to bring home s some strong shatterproof glass for her to use in the kitchen. What her husband did was bring two jars home, made of low- expansion glass. Bessie had cooked a sponge cake in one of the glasses and she found out that the cooking time was shorter, it did not stick to the glass, the flavor washed off of it and did not stick to the glass, and she could see through it to see how the cake was baking. The Chemist then took the cake to his work the following day an d had his coworkers look at what she had made with the glass he took home. They then began a two year process to perfect the glass and to start selling it. So in 1915 Pyrex started to hit department and China stores everywhere. World Kitchen was formed in 2000 and is the current owner of Pyrex. World Kitchen already outsources a bunch of their products and this is so they can stay competitive with the competition. That is because with a lot of their current products they are made cheaper overseas versus the cost it would be to make them in the states. By 2006 World Kitchen only owned two plants in United Stated the Pyrex one in Charleroi and a Corelle Plant. The two plants use different forms of technology, the Charleroi plant uses tempering the thick translucent glass while the Corelle plant uses a processes by pressing three layers of thin strengthened opaque glass together. In the Charleroi plant they have a furnace that has to run 24 hours a day and it is extremely costly to run. So if they were to keep the Charleroi Plant the first thing that they would have to change is the furnace and find a better way to heat the glass. That way they would not have to constantly run it and they could slow down and speed up production accordingly. Since World Kitchen currently outsources the manufacturing of a lot of their other products they  have existing relationships with potential manufacturers t hat might be interested in making the Pyrex Line. The problem is that there might not be a foreign plant that can meet the demand for the Pyrex line of products. Also with contracting the product and making it overseas, in order for World Kitchen to get the product back in the United States they will be paying Tariffs and those Tariffs vary from country to country. World Kitchen is currently a privately owned company which is better because with the decision to either continuing to manufacture Pyrex or to outsource it will be done directly by the head CEO’s and they will not need to worry about what stockholders think. According to market research done in 2006 it was an estimate that 79 percent of homes owned at least one Pyrex product. It also showed that Pyrex held a 75 percent share of the current market. World Kitchen s market share was dominant among makers of glass makers, the Pyrex products was also compared to no glass products such as metal, plastic, and ceramic bake ware. So we are going to look at the pro’s and cons that are associated with continueing production at the Charleroi plant or if it will be better to outso urce the production of Pyrex. 1. What are the pros and cons of continuing production at the Charleroi plant? When a supply chain is choosing a manufacturer or a product to carry, one of the things they usually look at is where it is made. This is because depending on the location there are different pro’s and con’s that can be associated with the product. For example Pyrex is made in Charleroi, Pennsylvania and I am going to talk about the pros and the cons of Pyrex continuing the production here. One of the main good things about continuing the production at the Charleroi plant is that you can manage the production and the quality on a day to day basis or however you like. If it was somewhere out of the country than you would not be able to visit the plant as often and assure the same standard of quality that was suspected of it. Another good thing about continuing production here is that is has the stamp â€Å"Made in the USA† which is a good marketing strategy within itself. That is because people in the US like and are willing to buy a product more if it was made on it’s on soil. The logistics of transporting the goods will be cheaper and you will not have to jump through the hoops of importing  it into the states. This will mean that you will always have the same delivery time for an order to whomever you are sending it to. If it is made overseas there are a numerous number of things that can delay an order that is out of the manufacturers and buyers hands. A lot of states offer companies tax credits for having a plant in the state and creating jobs for people within that state. Another thing about continuing production at the Charleroi plant is that Pyrex will not have to change anything it is currently doing with production, logistics, and personnel. When you change something that you are currently manufacturing and the way it is made you are risking the possibility of a drastic change to the product. There are also costs related to changing the location and bringing in people to help make that happen. Along with the good things about having the Charleroi plant in operation there are also a number of cons that haunt this. One thing is that you might lose some of the market because the competition will be selling a product that is cheaper and this is because it is cheaper to make overseas. You might not be able to compete with the price and thus lose customers. Another downside would be having to deal with unionized workers in the US, if they do not like their pay or some type of labor condition they could go on strike which will than put production on a halt and money and product will be lost. Another downside about the Charleroi plant is the furnace and the costs to operate it each year. They stated one year they were to make 41 million pieces of Pyrex and the cost to make the pieces would be 39 million. So making that much product you would only have a 2 million dollar profit, which isn’t bad but the labor and the costs of paying the workers is the most expensive thing and can be cut down or even out if there are better and cheaper ways to make. Along with the expense you do not have the flexibility to operate the furnace when you want and you do not have the flexibility to change the speed of production that much either. You cannot control how many products and how much time it takes to make as well and this is because the furnace controls that because you cannot speed it up or slow it down. The furnace is the bottle neck of the batch process and even to upgrade it and make it a better process is going to cost Pyrex quite a bit of money and time. Probably the main con about continuing production here is the cost that is going to be associated with upgrading the facility. Just rebuilding the furnace alone is going to cost an estimated 12 million  dollars. While you are rebuilding the furnace and upgrading the facilities you are going to have to look at a different location to help with the production of Pyrex anyways. This goes in hand with the current profit margin which was only 2 million dollars off of 39 million dollars’ worth of product. This is because of the high costs that was associated with making the Pyrex at the Charleroi plant. 2. What downside might there be with the offshore outsourcing production of the Pyrex product line to oversea suppliers. One of the major downsides of offshore outsourcing of the product lines to different countries is getting the product back in the United States. This is called Tariffs and they can range from 22.5 percent to 4 percent depending on the country and what the US import rate is for that country. So that is something that will overall make the product price somewhat even out. You will have the cheaper labor and not-so strict manufacturing guidelines in some other countries but you will have to pay the tariff to get it back here. One of the major and first things that they need to look at though is to make sure that the over sea companies will be able to match the productivity with the demand of the product. If they are not able to manufacture enough of the product in a certain time than Pyrex will be losing money to the competition that might have the similar type of product in stock. Another thing that the suppliers quoted were the lead times that it could take them to get the product to the distribution center. These times ranged from 4 days to 36 days, depending on what country the product would come from. These can change from day to day according to the situation as well, because there might be a delay at the inspection to get the freight into the United States or a storm holds off the shipment on the other side of the world. So orders will need to be put in almost 2 months ahead of time. This is possible as we have learned in previous chapter, to do but will not be as accurate versus 2 weeks ahead of time. So this can lead to either an over or understock of items. This is because the demand for the product can change on a weekly basis based off many factors. If the work and process is outsourced than you also run the possibility of another country or company getting the process and making a copycat product. This was actually done in China when they were searching for glass manufacturers  there. This is because other countries might not follow or have the strict patent laws that the US follows. This is one reason why there are a lot of â€Å"fake† items made in other countri es. In China, they uncovered companies claiming to be the producers of the product and even used the Pyrex logo on their website. Another thing that I mention in question number one is they will not have control over the manufacturing of the product as much as they do now. If they contract it out overseas, unless they hire someone to always be at the plant they will not know if the contractor is making the product like it was originally made and if the contractor takes short cuts than the product will lose its originality and quality possibly. That means the recipe to make the product can be changed and with something like glass, when you barely change the way it is made it will drastically effect the quality. If you have a strict contract that states the product will be made for a number years the exact same way, you cannot just change it in the middle of a contract when you contract it overseas. That means if market research shows the product can be more effective or cost effective made a certain way, you have to wait until the contract ends with the current manufacturer before you can change anything about i t. If it still made by the company in the states you can change the product however you want whenever you want. That includes if you want to start manufacturing a new line of products with the Pyrex quality and name. It will be much longer because you will have to negotiate the process and prices with the contractor versus just getting the numbers and materials yourself and starting it when it is the most appropriate. 3. If the recommendation is to offshore outsource, what issues have to be addressed with the Charleroi plant? If Pyrex decides to go to offshoring outsourcing the product than the Charleroi plant has to have some type of shutdown procedure. These procedures are important because it is a plan that will help lay off or redistribute the workers as well as the products and equipment. One of the biggest problems is to retain and layoff the workers once they find out the Charleroi plant is being shut down. Shutdowns are usually announcements that the company or organization will tell everyone so they can prepare what to do next. They need to retain a number of workers though while they look for and implement their outsourced manufactures to  start making the products. A lot of workers will start looking for new jobs and quit to start those new jobs, this can be good because the company will not have to lay off a bunch of workers. They might be able to transfer some workers to the New Yor k Plant though. They do need to give some workers an incentive to stay though until the shutdown is complete. Next all of the equipment used to make the product will either need to be sold or sent to the new operations facilities. They need to figure out if the old equipment is worth keeping or if they want to upgrade it to make a better product. They do not want to sell the equipment to possible competitors though because then they will be able to copy their process of making the Pyrex. We also need to look at and make sure that the overseas plant will be able to completely fulfill the orders and if not than the Charleroi plant might not have to shut down completely. They might be able to keep it and operate it only at 10 percent to help with increased orders or high demand, that is only if the outsourced manufactures cannot produce enough of the product. After everything is out and the plant is shut down the company needs to look at if they want to keep the building or not. If the New York plant is still running and the shipment of the products overseas need a place to stay before they are sent to stores, than the building might be able to be turned into a warehouse. Which than Pyrex needs to determine how they can transfer the manufacturing plant into a warehouse because of the unpredictability of the shipping of the products from overseas, Pyrex needs to be able to get products to customers fast. They also need to figure out how much it is going to actually cost to shut down the plant because at the same time the company is going to be spending a lot of money on getting the new manufactures up to speed on the product. So there are a number of issues that need to be addressed when shutting down the Charleroi and they are the rearranging of personnel, how long it will take to shut the plant down, what to do with all the assets inside the plant, and even what to do with the building after everything is gone and shutdown.